PRIVACY POLICY
Last Modified: January 26, 2025
The All Things Cancer + Wellness Expo, powered by the Byrd Cancer Education & Advocacy Foundation (“we,” “us,” or “our”), is committed to respecting your privacy. By using or accessing our products, services, or website (defined below) in any manner, you agree to this Privacy Policy and the Website Terms of Use. If you do not agree to these terms, please exit the website.
As we strive to improve our Services (defined below), we may update this Privacy Policy from time to time. Upon material changes, we will notify you through prominent notices on the website, by email, or by other reasonable methods. If you opt out of receiving legal notices (or haven’t provided an email), such updates will still govern your use of the Services, and it is your responsibility to review them. Your continued use of the Services after changes are posted signifies your acceptance of the updated Privacy Policy.
PRIVACY POLICY TABLE OF CONTENTS
What This Privacy Policy Covers
This Privacy Policy explains what Personal Data (defined below) is collected about you and how it is used by the All Things Cancer + Wellness Expo when you use our website, cancerwellnessexpo.com and byrdcancerfoundation.org, register for or attend the Expo, participate in workshops or screenings, purchase goods or services, or communicate with the Expo or the Byrd Cancer Education & Advocacy Foundation (collectively, the “Services”).
“Personal Data” means any information that identifies or relates to a particular individual. This includes information referred to as “personally identifiable information” or “personal information” under applicable data privacy laws, rules, or regulations.
This Privacy Policy does not apply to the practices of organizations we do not own or control, or individuals we do not manage, including external companies or websites you access through linked advertisements. Our website or emails may include links to external websites of third-party sponsors, partners, or advertisers. These third parties may use their own cookies, tracking codes, or web beacons when you click on their links or access their services, even if the link appears on our website or in our communications.
In some cases, you may be temporarily redirected to another website, which may not be obvious to you. We do not control the use of cookies, tracking codes, or web beacons by third parties, nor how they collect or manage the personal data you provide to them. We encourage you to review the privacy policies of the websites you visit to understand their practices before sharing your personal data.
Personal Data Overview
Below is an overview of the types of personal data the All Things Cancer + Wellness Expo may collect, and how we use that personal data. Please note that we do not collect all of this information from every individual we interact with. Some of the information listed below is collected only if voluntarily provided by you.
| Category of Personal Data | What Data Is Collected | Categories of Third Parties With Whom We Share This Personal Data |
|---|---|---|
| Profile or Contact Data | – First and last name – Phone number – Mailing address |
– Service Providers – Affiliates – Analytics Partners – Advertising Partners |
| Identifiers | – Participation in the Event as a speaker, artist, vendor, or attendee | – Service Providers – Analytics Partners – Advertising Partners |
| Payment Data | – Financial account information – Payment card type – Last 4 digits of card – Name, billing address, phone number, and email |
– Payment processing partners (e.g., PayPal, Stripe) – Service Providers |
| Commercial Data | – Purchase history – Consumer profiles |
– Service Providers – Advertising Partners – Analytics Partners |
| Device/IP Data | – IP address – Device ID – Type of device, operating system, or browser – Location data based on IP address |
– Service Providers – Advertising Partners – Analytics Partners |
| Web Analytics | – Web page interactions – Referring webpage/source – Interaction statistics |
– Service Providers – Analytics Partners – Business Partners |
| Demographic Data | – Age or date of birth – Zip code – Gender |
– Service Providers – Advertising Partners – Analytics Partners |
| Professional or Employment-Related Data | – Job title – Company name – Industry – Role – Seniority – Income range/household income |
– Service Providers – Analytics Partners – Advertising Partners |
| Sensory Data | – Photos, videos, or recordings of you and/or your environment | – Service Providers – Analytics Partners |
| Categories of Data Considered “Sensitive” Under Applicable State Privacy Laws | – Geolocation data – Photos or videos collected during the Event – Race – Ethnicity |
– Service Providers – Analytics Partners |
| Other Identifying Information You Voluntarily Provide | – Information in emails, texts, or other communications sent to us | – Service Providers |
How We Collect Personal Data
Categories of Sources of Personal Data
We collect Personal Data about you from the following categories of sources:
1. You
We collect information you provide directly to us, including:
- When you register for the All Things Cancer + Wellness Expo or its workshops, screenings, or other activities.
- When you voluntarily complete forms, surveys, or questionnaires through our Site or other communication methods.
- When you contact us via email, phone, or other communication channels.
- When you make a purchase for any goods or services.
- When you participate in the Expo as a speaker, exhibitor, or attendee.
- When you use our Site or interactive tools, including:
- Through cookies, web beacons, and other tracking technologies. For more details, see the “Tracking Technologies” section below.
- If you use location-enabled services, such as a mobile application or browser, we may receive location data.
2. Third Parties
We may collect information about you from third parties, including:
- Vendors and Service Providers:
- Analytics providers to help us understand how users engage with our Site.
- Vendors that assist with customer support, lead generation, or user profiling.
- Advertising Partners:
- Information from vendors that help us market and promote the Expo, including how you interact with our Site, advertisements, or communications.
Our Commercial or Business Purposes for Collecting or Disclosing Personal Data
We collect and disclose Personal Data for the following purposes:
1. Providing, Customizing, and Improving the Services
- Creating and managing your registration or user profiles.
- Processing registrations, payments, and transactions.
- Delivering the products, services, or information you requested.
- Providing customer support and assistance.
- Conducting testing, research, internal analytics, and product development to improve the Expo’s offerings.
- Personalizing your experience on the Site or in communications, based on your preferences.
- Ensuring fraud protection, security, and debugging.
- Carrying out any other business purposes disclosed to you when collecting your Personal Data, or as permitted by applicable laws.
2. Marketing the Services
- Promoting and selling the Expo and its related activities.
- Displaying advertisements, including interest-based or behavioral advertising.
3. Corresponding with You
- Responding to your inquiries, requests, or correspondence.
- Sending information about the All Things Cancer + Wellness Expo, including event updates, newsletters, and promotional content, based on your preferences.
4. Meeting Legal Requirements and Enforcing Legal Terms
- Complying with legal obligations under laws, regulations, or court orders.
- Preventing, detecting, and investigating security incidents or illegal activities.
- Protecting the rights, property, or safety of you, the All Things Cancer + Wellness Expo, or others.
- Enforcing agreements, resolving disputes, and responding to claims or concerns.
We do not collect additional categories of Personal Data or use the data we collect for materially different, unrelated, or incompatible purposes without providing notice.
Note for California Residents:
We use or disclose sensitive personal information only for purposes permitted by Section 7027(m) of the California Consumer Privacy Act (CCPA) regulations. We do not collect or process sensitive personal information to infer characteristics about California residents.
How We Disclose Your Personal Data
The All Things Cancer + Wellness Expo, powered by the Byrd Cancer Education & Advocacy Foundation, will only disclose your personal data to third parties in the following cases:
- For a Legitimate Business or Commercial Purpose
- With Your Consent
- To Answer Your Questions or Fulfill Requests
- To Comply with Legal or Governmental Requirements
When we disclose personal data for a legitimate business or commercial purpose, we enter into a contract with the third party that clearly outlines the purpose of the disclosure. The contract ensures that the recipient maintains confidentiality and does not use your personal data for any purpose other than as permitted under the contract.
We disclose your personal data to the following categories of service providers and partners. Depending on applicable state laws in Philadelphia, PA, some of these disclosures may be considered a “sale” of your personal data. Please refer to the “Rights Under U.S. State Privacy Laws” section for more details.
Affiliates
We may disclose certain personal data to our corporate affiliates.
Service Providers
We engage service providers to assist in delivering our services and performing business functions on our behalf. These service providers may have access to your personal data, but only to the extent necessary to perform their assigned duties. Service providers may include:
- Event vendors that help manage registration, ticketing, and access for the All Things Cancer + Wellness Expo.
- Vendors providing technology, services, and/or content for the operation of our website and event management.
- Security and fraud prevention consultants.
- Customer support and service vendors.
- Product fulfillment and delivery providers.
- Payment processors.
For payments, we work with processors such as PayPal, Chase Orbital, Shopify, and Square. They collect your payment information to process transactions. Please refer to the respective terms of service and privacy policies of these payment processors for more details about how your personal data is handled.
Advertising Partners
We collaborate with advertising partners to help market the All Things Cancer + Wellness Expo and provide offers that may interest you. These partners may collect information about your site activity using cookies, web beacons, and similar technologies to customize your experience and deliver relevant content. If you prefer not to have your activity tracked, you can opt out using the Do Not Track tool or vendor opt-outs, as explained in the “Tracking Technologies” section.
Analytics Partners
We may work with analytics providers to analyze web traffic or user activity on our site. These partners may track user interactions and how visitors are referred to our services.
Business Partners
We partner with other businesses to offer co-branded services or joint promotions for the All Things Cancer + Wellness Expo. For example, we may link to wellness product distributors, hotel reservation providers, and other businesses that support the event. These co-branded pages may have different privacy policies, so we encourage you to review them before engaging with those services.
Parties You Authorize
We may disclose your personal data to third parties that you authorize, including event sponsors or exhibitors when you consent, such as through RFID scans, or third parties you access through the services.
Legal Obligations
We may disclose your personal data when required by law, such as in response to legal processes, investigations, or court orders. If we are compelled to disclose your personal data due to legal reasons, we will make efforts to notify you unless prohibited by law or in situations of imminent harm.
Business Transfers
In the event of a merger, acquisition, bankruptcy, or similar transaction, your personal data may be transferred to a third party. We will make reasonable efforts to notify you before your data is subject to different privacy policies.
Aggregate Information
We may create aggregated, de-identified, or anonymized data from the personal data we collect. This data is not considered personal data and may be shared with third parties for lawful business purposes, such as analyzing trends, improving our website, and promoting our services. This aggregated data will not allow third parties to identify or contact you directly.
Tracking Technologies
Cookies & Web Beacons. We use common tracking technologies, which include cookies, web beacons, and pixel tags (collectively, “Tracking Technologies”) to collect the information detailed earlier in this Privacy Policy. Cookies are small computer files that we transfer to your computer’s hard drive. These cookies allow us to understand how often you visit the All Things Cancer + Wellness Expo website and the activities you conduct while on the site (e.g., whether you register for an Expo pass or engage with certain content). Every device is assigned a different cookie by us. We may also use web beacons to collect anonymous, non-personal data about your use of our website. Web beacons are tiny graphic image files embedded in a web page or email that send information from the user’s browser back to its home server. This information helps us monitor how many people are using our website or opening our emails.
We may use information from cookies and web beacons collected from your use of the site to target your online activity with certain advertisements and/or to determine the popularity of certain content or advertisements. By using our website, you agree to the All Things Cancer + Wellness Expo collecting and using your behavioral information for these purposes. Please note that due to our use of cookies, the website does not support “Do Not Track” requests sent from a browser at this time.
We use the following types of cookies:
Essential Cookies
Essential cookies are required to provide you with features or services that you have requested. For example, certain cookies enable you to log into secure areas of our website. Disabling these cookies may make certain features and services unavailable.
Functional Cookies
Functional cookies are used to record your choices and settings regarding our services, maintain your preferences over time, and recognize you when you return. These cookies help us personalize content for you, greet you by name, and remember your preferences (e.g., your choice of language or region).
Performance/Analytical Cookies
Performance/analytical cookies help us understand how visitors use our services. They collect information about the number of visitors, the pages visitors view, and how long they stay on each page. Performance/analytical cookies also help us measure the performance of our advertising campaigns to improve their effectiveness. For example, Google Analytics collects data through cookies to help us analyze the use of our website, track audience reach, and optimize the delivery of site and ad content based on your interests. We also use Google Display Network Impression Reporting to measure the effectiveness of different ad types across various platforms. We may use additional Google products for advertising purposes, but we will not combine non-personally identifiable information collected by Google Analytics with your personal data.
You can opt out of Google Analytics by using the Google Analytics Opt-Out Tool at www.google.com/privacy_ads.html or the Google Analytics Opt-out Browser Add-On at https://tools.google.com/dlpage/gaoptout/.
Retargeting/Advertising Cookies
Retargeting/advertising cookies collect data about your online activity and identify your interests so we can deliver advertising that is relevant to you. We work with advertisers who use tracking technology (e.g., Meta Pixel, LinkedIn Insight Tag, Twitter Pixel) to collect information about your site activity and third-party website activity. This allows us to customize content and advertising delivered to you based on your interests. These third parties may also generate analytics reports that we use to improve our website and the delivery of targeted ad content.
We will not combine non-personally identifiable information collected through third-party advertiser tracking with your personal data.
Deactivating Cookies
You can block the collection of your information and site activity by disabling cookies. Instructions on how to disable cookies can be found on the support page of your respective browser. Please note that deactivating cookies may impact our ability to provide certain services or features of the website.
To explore cookie and tracking technology settings and manage your preferences, you can access the cookie management settings on our website. For more information about cookies generally, including how to manage and delete cookies, please visit http://www.allaboutcookies.org/ or https://ico.org.uk/for-the-public/online/cookies/ (for users in the European Union).
How We Use Cookie and Web Beacon Information
The information collected by cookies and web beacons helps us dynamically generate content on the website or in emails that is specifically designed for you. It also allows us to monitor site traffic (e.g., user location, device type, browser selection, referring website, demographic information) and provide advertising tailored to you, as discussed in the Marketing and Promotions section.
We may serve advertisements, and allow third-party ad networks, including third-party ad servers, ad agencies, ad technology vendors, and research firms, to serve advertisements through our services. These advertisements may be targeted to users who fit certain general profile categories or show certain preferences or behaviors (“Interest-Based Ads”). Information for interest-based ads (including personal data) may be provided to us by you or derived from usage patterns on our website and third-party services.
We comply with the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles for Online Behavioral Advertising. Through the DAA and Network Advertising Initiative (“NAI”), several media and marketing associations have developed an industry self-regulatory program to provide consumers with greater understanding and control over ads customized based on online behavior across different websites. To make choices about interest-based ads from participating third parties, you can visit the DAA or NAI consumer opt-out pages at http://www.networkadvertising.org/choices/ or www.aboutads.info/choices. Users in the European Union should visit the European Interactive Digital Advertising Alliance’s website http://www.youronlinechoices.eu/.
Managing Your Preferences And Privacy Rights
You may manage your preferences and exercise certain rights with respect to your personal data as provided by applicable privacy laws and as described in this section. When managing your preferences or exercising your rights, please keep in mind the following:
We respond to requests from individuals wishing to manage their preferences or exercise their data protection rights in accordance with applicable data protection laws. This may require us to request information to verify your identity, and certain rights may be restricted by applicable privacy laws or exceptions as permitted by law.
Opting-Out of Marketing Communications and Push Notifications
Opting-In.
You may opt-in or sign up to receive email subscriptions about the All Things Cancer + Wellness Expo based on your preferences and other recurring informational and/or promotional emails from the Byrd Cancer Education & Advocacy Foundation at www.cancerwellnessexpo.com/newsletters. Additionally, we may suggest certain newsletter subscriptions to you based on your site activity. You may also opt-in to share your personal data with other registrants via our social features.
Opting-Out.
You may opt-out of receiving emails, newsletters, or other communications at any time by following these steps:
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When you receive a newsletter you wish to stop, scroll to the bottom of the email and select the “unsubscribe” link or “update your email preferences here.” Alternatively, visit www.cancerwellnessexpo.com/newsletters to manage your preferences or email us for assistance.
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You may opt-out of geolocation notifications by visiting your profile in the All Things Cancer + Wellness Expo app, clicking on the settings cog in the top-right corner, and selecting “Opt Out” under “Notifications and Alerts.”
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To opt-out of push notifications, you can disable them in your mobile device’s settings, or visit the All Things Cancer + Wellness Expo app settings page to disable the notifications you no longer wish to receive.
To opt-out of other forms of marketing (such as postal marketing or telemarketing), please contact us using the contact details provided in the “How to Contact the All Things Cancer + Wellness Expo” section.
Rights Under U.S. State Privacy Laws
If you reside in certain U.S. states such as California, Virginia, Texas, or Utah, you may have certain rights afforded to you (as described below) depending on your state of residence. Please see the “Exercising Your Rights under U.S. Privacy Laws” section below for instructions on how to exercise these rights.
Please note that we may process personal data of our customers’ end users or employees in connection with our provision of certain services to our customers. If we are processing your personal data as a service provider, you should contact the entity that collected your personal data in the first instance to address your rights with respect to such data. Your rights may be subject to certain conditions or exceptions under applicable privacy laws.
If there are any conflicts between this section and any other provision of this Privacy Policy, and you are a California, Virginia, Texas, or Utah resident, the portion that is more protective of personal data shall control to the extent of such conflict. If you have any questions about this section or whether any of the following rights apply to you, please contact us at [email protected].
Access
You have the right to request confirmation of or access to the personal data that we process about you.
Deletion
You have the right to request that we delete the personal data that we have collected about you.
Correction
You have the right to request that we correct any inaccurate personal data we have collected about you.
Portability
You have the right to request a copy of your personal data in a machine-readable format, to the extent technically feasible.
Targeted Advertising or “Sharing”
In this section, we use the term “share” to include the sharing of your personal data for the purposes of cross-contextual behavioral or targeted advertising. Under some state privacy laws, a “share” may also be considered a “sale.”
As described in the “Tracking Technologies” section above, we incorporate cookies from certain third parties into our services. These cookies allow those third parties to receive information about your activity on our services associated with your browser or device. Those third parties may use that data to serve you relevant ads on our services or other websites you visit. Under certain state privacy laws, disclosing your data through third-party cookies for online advertising can be considered a “sale” or “sharing” of your personal data. You can opt-out of this sale or sharing of your personal data by following the instructions in the “How to Opt-Out from the Sale or Sharing of Your Personal Data” section below.
We may share your personal data with the following categories of third parties for the purposes of targeted or cross-contextual behavioral advertising:
- Affiliates
- Advertising Partners
We share the following categories of your personal data with these third parties for the purposes of targeted or cross-contextual behavioral advertising:
- Profile or Contact Data
- Identifiers
- Commercial Data
- Device/IP Data
- Web Analytics
- Demographic Data
- Professional or Employment-Related Data
We have sold or shared the above categories of personal data for the following business or commercial purposes:
- Marketing and selling the services.
- Showing you advertisements, including interest-based or online behavioral advertising.
Other Personal Data Sales
We may also sell your personal data as described in this section, subject to your right to opt-out. The term “sell” is defined under the applicable state privacy laws.
We may sell your personal data to the following categories of third parties for their own commercial use:
- Affiliates
- Advertising Partners
We may sell the following categories of your personal data to these third parties:
- Profile or Contact Data
We sell the above categories of personal data for the following business or commercial purposes:
- Marketing and selling the services.
- Showing you advertisements, including interest-based or online behavioral advertising.
How to Opt-Out from the Sale or Sharing of Your Personal Data
You can opt-out of the selling or sharing of your personal data done through cookies by:
- Accessing your cookie management settings, available here.
- Implementing the Global Privacy Control or a similar control that is legally recognized by a government agency or industry standard. Please note that this does not include Do Not Track signals.
You can opt-out of any other sale of your personal data by:
- Emailing info@byrdcancerfoundation.org
To our knowledge, we do not sell or share the personal data of children under the age of sixteen (16).
We Will Not Discriminate Against You for Exercising Your Rights Under the State Privacy Laws
We will not discriminate against you for exercising your rights under the state privacy laws. We will not deny you our goods or services, charge you different prices or rates, or provide you a lower quality of goods and services if you exercise your rights under the state privacy laws. However, we may offer different tiers of our services as allowed by applicable data privacy laws (including the CCPA, VCDPA, TDPSA, and UCPA) with varying prices, rates, or levels of service, based on the value of personal data that we receive from you.
Other California Resident Rights
Processing of Sensitive Personal Information:
Consumers have the right to request that we limit the use or sharing of their sensitive personal information (“Right to Limit”). However, since our use and disclosure of sensitive information is limited to specific purposes, including performing services or providing goods reasonably expected, we do not offer a way for you to submit such a request.
Notice of Financial Incentive:
We may offer financial incentives, such as tickets or badges for entry to the All Things Cancer + Wellness Expo, in return for the collection of your personal data through surveys, mailing list sign-ups, or other opportunities. When offering such incentives, we will provide you with additional terms and the opportunity to opt-in and describe how you can opt-out. Our good faith estimate of the value of your personal data will be reasonably related to the financial incentive provided.
Under California Civil Code Sections 1798.83-1798.84, California residents are entitled to contact us to prevent the disclosure of personal data to third parties for marketing purposes. To submit such a request, please email us at [email protected].
Other Nevada Resident Rights
If you are a Nevada resident, you have the right to opt-out of the sale of certain personal data to third parties who intend to license or sell that data. You can exercise this right by emailing us at [email protected] with the subject line “Nevada Do Not Sell Request” and providing us with your name and the email address associated with your account.
Exercising Your Rights under U.S. Privacy Laws
To exercise any of the applicable rights described above, please submit a Verifiable Consumer Request (defined below) to us by emailing [email protected].
We cannot respond to your request or provide you with personal data if we cannot verify your identity or authority to make the request and confirm that the personal data relates to you.
Verifiable Consumer Requests
Only you, or if you are a California resident, your Authorized Agent (defined below), may make a verifiable request related to your personal data. You may also make a verifiable request on behalf of your minor child.
If you are a California resident, you may also authorize an agent (an “Authorized Agent”) to exercise your rights on your behalf. To do this, you must provide your Authorized Agent with written permission to exercise your rights. We may request a copy of this written permission from your Authorized Agent when they make a request on your behalf.
We cannot respond to your request or provide personal data if we cannot verify your identity or authority to make the request and confirm that the personal data relates to you. To assist in verification, please contact us by email at [email protected], providing sufficient information that allows us to reasonably verify you are the person about whom we collected personal data or an authorized representative. Additionally, please describe your request with sufficient detail so that we can properly understand, evaluate, and respond to it.
Each request that meets both of these criteria will be considered a Verifiable Consumer Request. We may not respond to requests that do not meet these criteria.
Verification Process
Making a Verifiable Consumer Request does not require you to create an account with us. We will only use personal data provided in a Verifiable Consumer Request to verify the requestor’s identity or authority to make the request. We will work to respond to your Verifiable Consumer Request within the time period required by applicable law.
We will not charge you a fee for making a Verifiable Consumer Request unless your request(s) is excessive, repetitive, or manifestly unfounded. If we determine that your Verifiable Consumer Request warrants a fee, we will notify you of the fee and explain that decision before completing your request.
Other Important Privacy Information
Our Retention of Personal Data
We retain personal data for as long as necessary to provide the products and fulfill the transactions you have requested, or to comply with our legal obligations, resolve issues, or enforce our agreements. When establishing a retention period for specific categories of data, we consider who we collected the data from, our need for the personal data, why we collected the personal data, and the sensitivity of the personal data. Actual retention periods vary depending on the data types, the goods or services you purchased, and our legitimate business or legal interests. We may further retain information in an anonymous or aggregated form where that information would not identify you personally.
For example:
- We retain your profile information and credentials for as long as you have an account with us.
- We retain your payment data for as long as we need to process your purchase or subscription.
- We retain your device/IP data for as long as we need it to ensure that our systems are working appropriately, effectively, and efficiently.
- We retain your profile, credentials, event interest, and attendance data for as long as we need to improve our events.
Collection of Data From Children
This site is not intended for use by persons under the age of thirteen (13) and shall not be used without the consent of a parent and/or guardian. The All Things Cancer + Wellness Expo and the Byrd Cancer Education & Advocacy Foundation do not knowingly collect personal data from or about children under the age of thirteen (13). If a parent or guardian believes that a child under thirteen (13) years of age has shared personal data with us without the parent or guardian’s consent, please contact us at [email protected].
Data Security
We have implemented reasonable safeguards to protect your personal data from unauthorized access. While we take efforts to protect your personal data from loss, misuse, or alteration by third parties, you should be aware that there is always some risk involved in transmitting information over the Internet.
How To Contact Us
If you have a complaint or problem, you may email us at [email protected], and our customer service team will forward your complaint to the appropriate internal department for a response or resolution. We try to answer every email in a timely manner but may not always be able to do so.