Lena Edwards Maxfield is an entrepreneur, caregiver advocate, and founder of Prioritize YOU Caregivers and Gimmie 5 Minutes, two platforms dedicated to supporting individuals balancing caregiving, self-care, and personal wellness. As a wife and mother of five, Lena understands the challenges of prioritizing health while managing multiple responsibilities, and she has made it her mission to help others navigate this journey.

Lena founded Prioritize YOU Caregivers, a family-owned home care agency, to provide high-quality, compassionate care to individuals who need assistance while maintaining their dignity and independence. Through this initiative, she has helped countless families find trusted caregiving solutions that focus on wellness and proactive health management.

Inspired by her personal experiences, including the loss of her mother and sister within a short period, Lena created Gimmie 5 Minutes, a movement designed to encourage women to embrace self-care as a necessity, not a luxury. Through speaking engagements, workshops, and online platforms, she reminds women that taking even five minutes for themselves can make a significant difference in their mental and emotional well-being.

Her work has been featured in Elle and Glamour, and within just six months of launching her businesses, she attracted international attention and received offers from major retailers.

Lena’s inspiring story and commitment to self-care advocacy make her an essential voice on our panel. Join her at the Expo to learn how prioritizing self-care can lead to a healthier, more balanced life while still being present for loved ones and responsibilities.